On Campus Promotion for Barnes & Noble
This was an on-campus promotion designed to educate college students about the Barnes & Noble rewards program, TEAMM, promoted in their ad campaign I designed.
Objectives:
1 Educate students about B&N
2 Create fun atmosphere to build brand awareness
3 Create relationships with potential customers
Role:
My role in this campaign was the same as the entire campaign. I strategized guerrilla marketing tactics to engage millennial consumers.
Outcomes:
An A on my project
